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Showing posts from August, 2019

Pushing Boundaries One Beer at a Time: New Level Brewing

By: Blake Maitz First-Year Brewmaster Student Gone are the days of walking into your local liquor store and having the painstaking decision of choosing between the delicious, but not so creative offerings, of mega beer suppliers such as Budweiser, Bud Light, Kokanee and Coors Light. Yes, it is, at its core, the kind of beer that most people think of when you mention the name of the worlds favourite drink to them. But times are changing. And now, when you say the magical word 'beer' to even a passer-by, they should beam with sheer excitement!    From merely thinking of all the weird and beautiful ways creativity in beer has exploded in the last decade, it's enough to make one positively giddy. Indeed, we are in the golden era of innovation in the brewing world. Crafting the kinds of beers that would be unrecognizable to most, say twenty-five years ago, has become the norm and just another week for some breweries. The skills and knowledge master brewers have thes...

Sisters Before Misters

By: Austin Webb First-Year Brewmaster Student An interview with Jasmine Makinga,  on her experience being the lead Brewer on Blindman Brewing’s International Women's day brew, Sister’s before Misters DIPA. It seems like almost every brewery is brewing and releasing a beer for International Women’s Day. For the most part, these brews are to raise awareness and interest about the  women working in the brewing industry. Yakima Chief Hops, the largest grower-owner network of hop producers in the United States, has been releasing a Pink Boots hop blend annually since 2018. The mixture supports the Pink Boots Society, an international organization supporting women in brewing. In 2019, 438 breweries ordered the custom blend. Overall, fourteen countries participated in a brew using the YCH Pink Boots blend. At this point, there is no denying that this is a growing initiative To get some behind the scenes insight into how one of these International Women's Day brews go...

Among the Competition, Customers Win!

By: Gustavo Kramer First-Year Brewmaster Student In Brazil, behavior towards beer consumption has been changing. Prior to the 2000s, there were almost no options for people to consume different types of beer as the market was dominated by big corporations producing American Lager’s brewed with adjuncts. Those who wanted to drink something different had to seek out the very few establishments selling expensive imported beers. However, the new millennium saw a boom in craft brewery options meaning customers are now able to discover a multitude of styles, including the formerly unknown 100% malt-based beer. As customers started to seek out this particular beer style, the biggest corporation in the world AmBev, subsidiary of Anheuser-Bush InBev in Brazil, saw an opportunity involving malt-based beers and the potential for a niche market. AmBev invested years of research in developing a 100% malt-based recipe and in 2018 they launched two new brands in Brazil made with 100% malt: ...